Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 36 to 42.
According to a mobiThinking.com report on global mobile statistics, as of February 2013, 96.2 percent of the world’s population has a subscription to mobile cellular service. As an average, that means that almost everyone in the world has a mobile phone! Even for the region with the lowest use level in the study, the market saturation is just over 63 percent. In highly developed nations, the saturation is well over 100 percent, meaning that people have more than one mobile phone service.
Even though most of the world’s population has mobile service, it doesn’t mean that an organization can blast a call or message to everyone, though it might be technically possible. In addition to laws that prohibit this type of communication, phone conversations are still one-to-one (or one-to-few with conference calling) connections.
As well, text messages, even though they can technically be broadcast to millions, cannot legally be sent unless the mobile subscriber opts in to receive. So, in one sense, text message campaigns could be classified as mass media since they are a one-to-many communication. But due to the opt-in nature of these campaigns, the mass that they reach will be limited.
That being said, there is no doubt that mass media communications delivered via mobile devices, particularly through mobile apps and push notifications (alert messages that pop up on a mobile device screen), will become a primary delivery system of the future.
Similarly, email is often a one-to-many communication, particularly for communications such as email marketing and newsletters. Like text messaging and cell phone calls, a person must share an email address (opt-in) in order to receive messages. Broadcasting to the masses without permission violates the Federal Trade Commission’s CAN-SPAM Act. As with mobile text messages, email can be a mass media communication but will be limited.
Which of the following best serves as the title for the article?
Are Mobile Phones and Email Mass Media?
Mobile Phones versus Email in Competition to be Mass Media
How to use Mobile Phones as Mass Media
When can Email Become Mass Media?
Lời giải tham khảo:
Hãy chọn trả lời đúng trước khi xem đáp án và lời giải bên dưới.
Đề thi thử TN THPT QG năm 2021 môn ANH
Đáp án đúng: A
Dịch nghĩa câu hỏi:Lựa chọn nào sau đây làm tiêu đề tốt nhất cho bài viết?
A. Điện thoại di động và Email có là phương tiện truyền thông đại chúng?
B. Điện thoại di động và Email cạnh tranh để trở thành phương tiện truyền thông đại chúng
C. Cách sử dụng điện thoại di động làm phương tiện thông tin đại chúng
D. Khi nào Email có thể trở thành phương tiện truyền thông đại chúng?
Giải thích: Bài đọc chủ yếu nói về khả năng và nghi ngờ về việc điện thoại di động và Email có là phương tiện truyền thông đại chúng hay không nên phương án A phù hợp.
Câu trắc nghiệm liên quan:
- Smoking is unhealthy. It also costs governments billions of dollars in health-care costs.
- Nam was so rude to them last night. Now he feels regretful.
- It is probable to rain heavily this evening.
- Would you like to have dinner with me?”, Miss Hoa said to me.
- I haven’t stayed in a hotel for years.
- Hot soup is very comfortable on a cold winters day.
- Preventing the soil from erosion, the trees planted by the farmer many years before were what stopped the flood from reaching their house.
- Van Cliburn studies piano from 1951 to 1954 and won multiple awards between 1958 and 1960.
- The word violates” in paragraph 5 is closest in meaning to ______.